It’s about 9:30 in the morning… I just dropped the kids off at school and headed home thinking about the six things I need to accomplish between now and 3pm when it’s time for pick up. On my way I stopped to pick up a smoothie and salad from one of my absolute favorite spots. With everything that needed to be done today the last thing I had time for was to make myself a healthy breakfast or lunch…. and this, my friends, is how Evolution Fresh is changing the way we eat on the run.
In Seattle, Starbucks Corporation has decided to try a new concept in healthy fast food. Their menu items include fresh smoothies, cold-pressed juices, salads, hot bowls, and wraps that you can customize any way you want and that are made to order. Their motto is food should be made fresh, using all natural, high quality ingredients and the list of menu options continues to evolve and grow as consumers (myself included) give feedback on their favorites (or not-so-favorites).
The great thing about what Starbucks is doing is that they are changing the way people think about fast food and options on the run, and for that I give them kudos. While many small business have been catering to giving the public healthy options in recent years, Starbucks with its solid financial standing and worldwide reach has the ability to take the concept mainstream. We are now seeing Evolution Fresh store fronts pop up in several locations in Seattle and San Francisco. As the company evolves we hope to see a more national presence, in big cities and well as small towns (and maybe even airports) all across the country.
Here’s to a healthier life one meal at a time… Thank You Evolution Fresh!